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History of Brand Formation Founded in 1919 by Sam Plesser as a small hardware store in New Hyde Park, New York. It evolved through family generations and leadership transitions into one of America’s oldest independent appliance retailers, now with online reach and multiple showrooms. Products and Benefits of the Brand Offers major-brand kitchen, laundry, BBQ, and AC appliances with expert guidance. Benefits include competitive pricing via co-op, professional installation, warranties, financing, nationwide delivery, and old-fashioned customer service for a seamless home upgrade experience.