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MyAlloy, known as Alloy, is a women’s health telehealth brand founded in 2021 by Anne Fulenwider and Monica Molenaar. Motivated by personal experiences with perimenopause and surgical menopause, they created the platform to address gaps in accessible, evidence-based care for women over 40, providing personalized treatments delivered discreetly. Product lines include menopausal hormone therapy (MHT/HRT), topical Oh-mazing Cream (sildenafil-based for intimate wellness), the M4 skincare series formulated for midlife skin changes, supportive supplements, virtual consultations, and community support groups. Benefits include effective relief from hot flashes, mood swings, sleep disturbances, vaginal health issues, improved skin elasticity and hydration, enhanced intimate wellness, and overall better quality of life during hormonal transitions. Alloy emphasizes FDA-approved options, physician-guided personalization, and education to combat misinformation. By removing barriers to specialized care, the brand empowers women with science-backed, convenient solutions for midlife health.