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Adalysis is an intuitive PPC management platform founded in 2013 by PPC veterans Emmanuel Gad and Brad Geddes. It was built to help agencies and advertisers scale performance without proportionally increasing workload through smart auditing, monitoring, optimization, and automation for Google Ads and Microsoft Ads. Features include automated account audits, custom performance alerts, ad testing tools, query management, reporting automation, and AI-assisted optimizations. Benefits include 50%+ increases in conversions through smarter automation, significant time savings on routine tasks, data-driven insights for better decisions, reduced human error, scalable campaign management, and the ability to focus on strategy rather than manual grunt work.