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Hiya Health is a children’s wellness brand founded in 2020 by Los Angeles-based fathers Darren Litt and Adam Gillman. Frustrated with traditional children’s vitamins containing excessive sugar and artificial additives, they collaborated with pediatricians, nutritionists, and scientists to create cleaner, more effective alternatives. The brand launched its flagship sugar-free chewable multivitamin in 2020, emphasizing nutrients from real fruits and vegetables with monk fruit as a natural sweetener. In late 2024, USANA Health Sciences acquired a majority stake for approximately $260 million. Hiya offers a range of products including Kids Daily Multivitamin, Daily Greens + Superfoods, probiotics, iron supplements, fiber, and immune support options. Products are third-party tested, free from added sugars, dyes, and artificial flavors, and packaged in eco-friendly refillable glass bottles with engaging sticker systems. Key benefits include enhanced immune function, cognitive development, physical growth, better nutrient absorption, and the establishment of lifelong healthy habits. The subscription model ensures consistent delivery, while science-backed formulations and pediatrician approval foster parental trust. Hiya Health has positioned itself as a premium leader in children’s nutrition by addressing concerns about ultra-processed supplements and promoting transparency and quality.