H&M

H&M is a Swedish fashion brand whose history began in 1947, when entrepreneur Erling Persson opened a women’s clothing store called Hennes in Västerås, Sweden. In 1968, after the business expanded into men’s and children’s clothing, the company adopted the name Hennes & Mauritz, which later became widely known as H&M. The brand grew from a single Swedish store into an international fashion business and today forms the largest consumer-facing brand within H&M Group. H&M offers a broad assortment that includes clothing, accessories, footwear, beauty products and home-related collections through extensions such as H&M HOME, H&M Move and H&M Beauty. Its core customer benefit is accessibility: the company’s business idea centers on combining fashion, design and quality with affordable pricing while increasingly incorporating sustainability goals into how products are designed and sourced. Because the assortment covers women, men, children and lifestyle categories, customers can shop for many everyday wardrobe needs within one brand. H&M also updates collections frequently, making it possible for shoppers to find seasonal basics, workwear, casual pieces and trend-led items at a wide range of price points. This broad selection and global retail presence have made H&M one of the best-known names in mass-market fashion. (H&M Group)