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About Us HUUG is the creator of the world’s only dryer-safe wire-free bra, revolutionizing everyday intimates with patented comfort and convenience. History of Brand Formation Founded in 2023 by Jennifer Doll, a bra designer with over 25 years of experience, and Eli Blumstein, HUUG was born from the frustration of traditional bras that lose shape after washing and drying. Our Products and Benefits Using patented EnMeshed Tech™ (mesh instead of foam), HUUG bras are ultra-breathable, machine-washable, dryer-safe, and incredibly comfortable for all-day wear while maintaining shape and support.
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